WHO IS MIKEY ROX?

Several years ago, as writer/author Michael A. Knipp continued to increase his readership through published articles in periodicals across North America and Europe, he encountered a problem: his very serious, often controversial essays conflicted with his lighter, celebrity-focused features and interviews.

To make a distinction between the two categories, Knipp created the pseudonym Mikey Rox to separate his award-winning content – which he continued to publish under his birth name – from the fluff, the bylines to which appeared as Mikey Rox.

As time passed, however, the name Mikey Rox proved more advantageous than Michael A. Knipp – it was press savvier, it looked better in print, and it lent itself to building a brand.

Eventually, as the publishing industry declined, forcing Knipp to reevaluate his creative priorities, the full potential of Mikey Rox – the man and the brand – was realized.

Today, Mikey Rox is no longer just an alias. It’s an adopted name that signifies who and what Mikey Rox is as the principal of Paper Rox Scissors: Edgy, daring and unwilling to adhere to the rules of an outdated “establishment.”

With Paper Rox Scissors, Mikey Rox is committed to building a different kind of company – one at which internal politics has no place, colleagues have unlimited license to enhance clients’ intellectual properties, and creativity lives free of the professional pessimism that plagues an already ailing industry.

They say it can’t be done. We say watch and learn.